This week, the beauty industry is focusing on fragrance, with the launch of fragrance brand NOYZ, an exclusive collection from Trudon, and a collaboration between Snif and TikToker Monet McMichael. Elsewhere, products showcased at CES 2024 are beginning to hit the shelves, including a new launch from L’Oréal Paris. Here’s what else recently caught the attention of our editorial team.RETAIL Launched in March 2023, Fara Homidi, the namesake brand of the makeup artist committed to slow beauty, is expanding the brand's distribution beyond Goop, Violet Grey, Dover Street Parfums Market, and Moda Operandi. The brand will launch with Sephora online with brick and mortar to follow next year. Homodi participated in the retailer’s Accelerate program in 2022.After launching at Target in 2023, Wonderbelly, the clean digestive health brand, will now be available in 5,505 CVS doors, bringing its total retail footprint to 10,000 stores nationwide. The brand also recently secured a $12 million Series A led by Loft Growth Partners with participation from L Catterton, Silas Capital, Jeremy Liew, Andrew Abraham, and previous investors.Only int its second year of existence, modern French beauty brand Provence Beauty is expanding its retail presence beyond Ulta Beauty and entering Urban Outfitters. The brand will offer a curated assortment of bestsellers in 20+ stores—including key flagship locations—and the full French skincare line will be available on UrbanOutfitters.com.Kylie Cosmetics will launch at Ulta Beauty at Target with a curated collection of the brand's most iconic and best selling lip products such as Matte Lip Kit, Tinted Butter Balm, and High Gloss.